Deep Roots
e n e v i t i
h e i d e n i t y f I t l i a n w i n e , o l d t r o u g h i t s t e r r i t o r i e s
What is Genevitis
A p r o j e c t t h a t b r i n g s t o g e t h e r t e r r i t o r i e s a n d c o m m u n i t i e s
GENEVITIS is a wine supply chain project that brings together selected Italian cooperatives with the aim of enhancing regional identities and native grape varieties.
Each territory is represented through a dedicated line, designed to express the characteristics of the landscape, agricultural tradition and communities that cultivate the vine.
The project was created to build continuity between production, culture and distribution, offering wines that maintain a strong connection with the place they come from.
The supply Chain
A n I t a l i a n c o o p e r a t i v e s u p p l y c h a i n
At the heart of the Genevitis project is a network of wine cooperatives representing some of the most significant territories in Italian winemaking.
These organisations share common values: protection of the territory, production continuity and the enhancement of traditional grape varieties.
Collaboration between cooperatives makes it possible to maintain a high level of quality, while ensuring stable and recognisable production over time.
Every region has a story. Every wine has an identity.
Italy’s wine heritage
through its regions
The project spans several Italian regions, each represented by a line that tells the story of its own winemaking landscape.
The Philosophy
T e r r i t o r y , i d e n t i t y a n d c o n t i n u i t y
Genevitis interprets wine as an expression of the territory and the people who cultivate it.
The project promotes a form of viticulture that respects local traditions and enhances the work of agricultural communities.
Each bottle therefore becomes the result of a balance between nature, culture and knowledge handed down over time.
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C r i s t i n a M e r c u r i
MW
Brand Ambassador Genevitis
Cristina Mercuri is one of Italy’s most authoritative voices in wine education and strategic consulting.
She is the first Italian woman to have achieved the prestigious Master of Wine title.
As Brand Ambassador for Mack & Schühle Italia, she represents Genevitis, an international project dedicated to enhancing Italy’s regional excellence through innovation, sustainability and a strong cultural narrative.
