Genevitis brings together selected Italian wine cooperatives, enhancing territories, native grape varieties and local traditions. Each line represents a regional identity and tells the story of wine as an authentic expression of the landscape and the people who preserve it.
The project was created to build a supply chain capable of combining production expertise, consistent quality and territorial identity, while keeping the relationship between land, community and wine culture at its heart. Each collection interprets a different Italian territory, transforming the richness of winegrowing landscapes into wines that are recognisable and true to their origin.
G e n e v i t i s S e l e c t i o n
A Journey Through the Territories of Wine
The Genevitis lines were created to tell the story of Italian wine through its territories. Each collection interprets a region and enhances native grape varieties, landscapes and agricultural traditions that define the country’s winemaking identity.
From Abruzzo to Sardinia, from Campania to Puglia, each line expresses a different style while sharing the same vision: transforming wine into an authentic story of territory, community and culture.
Abruzzo • Chiore
Native Abruzzo grape varieties interpreted through luminous, territory-driven wines.
Lazio • Mitreo
The tradition of the Castelli Romani reinterpreted through wine.
Sardegna • Maentu
The wind of Sardinia becomes identity and character in the glass.
Puglia • Radicanto
Deep roots and Apulian culture told through authentic wines.
Campania • Terre di Guardia
The Sannio Beneventano area and its agricultural history expressed through Falanghina and Aglianico.
Piemonte • Marchese Dalmasso
The elegance of Piedmontese tradition and its great red wines.
Every Region Has a Story. Every Wine Has an Identity.
The Value of the Territories
Indirizzo
Via Ruggero Leoncavallo, 79
70029 Santeramo in Colle (BA)
Contatti
Email: info@mus.it
Tel: +39 0806450707
Lun – Ven: 09:00 – 18:00
