The project was created to tell the story of the deep bond between the winery and its territory.
In Guardia Sanframondi, between the slopes of Sannio and the Taburno massif, a line takes shape that expresses identity, tradition and belonging.
A cultural guardian that preserves the culture of wine and conveys it through every bottle.
The Project
R o o t s i n S a n n i o
Terre di Guardia was created to tell the story of the bond between the winegrowing community of Guardia Sanframondi and the territory of Sannio.
In this landscape, shaped by the presence of the Taburno massif and by a natural balance between hills, climate and human work, viticulture becomes an expression of belonging and continuity.
The line represents a land that preserves and passes down its agricultural culture. Each bottle bears witness to a shared tradition and to an enduring relationship between people and nature.
Terre di Guardia is therefore a guardian of the territory, an interpreter of a local identity that finds its most recognisable form in wine.
Location
S a n n i o a n d T a b u r n o
Inland Campania preserves an ancient winemaking tradition, rooted in the hilly landscapes of Sannio. Here, in Guardia Sanframondi, the vineyards grow at the foot of the Taburno massif, a natural presence that influences the microclimate and grape ripening.
The breezes that move across the hills and the temperature variations between day and night favour balance and aromatic definition in the grapes.
In this context, viticulture becomes part of local life: an agricultural and cultural heritage handed down over time, where the relationship between community and territory remains central.
Philosophy
G u a r d i a n s o f t h e T e r r i t o r y
The Terre di Guardia line was created to enhance the historic grape varieties of Sannio and the work of the local winegrowing community.
Each wine represents an expression of the landscape of Guardia Sanframondi and of the relationship between agricultural tradition and production continuity. Viticulture thus becomes a shared heritage, capable of bringing together culture, territory and identity.
The line interprets the territory through different yet coherent styles, while maintaining recognisability and a strong connection with its origin.
Branding
T h e G r a p h i c P r o j e c t
The graphic project of Terre di Guardia tells the story of the bond between the winery and its territory. From Guardia Sanframondi, the gaze meets the Taburno massif, a constant presence that inspires the identity of the line.
The shapes of the mountain become a visual language, while the logo is inspired by the crane, a sentinel bird symbolising vigilance and guardianship.
Finishes, embossing and light translate this identity onto the label, evoking the strength of Taburno and the relationship between nature and the project.
Terre di Guardia thus becomes a mark that watches over the wine and the territory from which it comes.
Terre di Guardia
T h e S e n t i n e l o f T a b u r n o
The story of the Genevitis Campania line and the cooperative supply chain of Sannio.
