Marchese Dalmasso was created as a tribute to the great winemaking tradition of Piedmont and to its ability to transform landscape, culture and memory into wines of deep identity. The project is inspired by the historical figure of a marquis connected to wine and the land, becoming a symbol of a tradition that continues to live in the present.
Each bottle interprets a region of Piedmont through grape varieties and denominations that represent its character, maintaining a balance between classic style, precision and recognisability.
The Project
A H e r i t a g e T h a t C o n t i n u e s O v e r T i m e
Marchese Dalmasso represents a journey through Piedmontese wine, a project that interprets the region through some of its most recognisable expressions. The name evokes a historical memory linked to Piedmontese nobility and to the deep bond between territory and agricultural culture.
The line was created to enhance a winemaking tradition built over centuries, capable of bringing together landscape, human work and oenological knowledge. It is not merely a collection of wines, but a story that travels through hills, villages and denominations, transforming the richness of the territory into a coherent and readable experience.
Marchese Dalmasso thus interprets Piedmont as a shared heritage: a place where the past is not celebrated in a static way, but continues to live through every harvest and every bottle.
Location
T h e H i l l s o f P i e d m o n t
Piedmont is one of the symbolic regions of Italian wine. Its hills, internationally recognised for their landscape and cultural value, offer natural conditions that contribute to the complexity of its wines: different soils, varying altitudes and temperature variations favour slow ripening and defined aromatic profiles.
Langhe, Monferrato, Roero and Gavi represent different territories united by the same winemaking vocation. In these areas, wine is an integral part of local life, the expression of a culture that brings together production precision, agricultural tradition and a strong sense of place.
In this landscape, the vine does not merely shape the territory: it preserves its character and brings it back into the glass with depth, balance and continuity.
Philosophy
T r a d i t i o n , P r e c i s i o n , S h a r i n g
Marchese Dalmasso is based on a vision of wine as an expression of the territory and of Piedmontese culture. The production philosophy combines respect for tradition with careful interpretation of different microclimates, enhancing historic grape varieties and their ability to express their places of origin.
Alongside the territorial dimension, the project also places sharing at its core. Wine is conceived as an element of connection and conviviality, capable of bringing together people, landscape and memory in a form that is accessible yet deeply rooted in identity.
Each label therefore maintains its own recognisability, while contributing to a shared vision: offering an interpretation of Piedmont that is faithful, elegant and consistent with its history.
Branding
A n I d e n t i t y I n s p i r e d b y P i e d m o n t e s e T r a d i t i o n
The visual identity of Marchese Dalmasso evokes the classic and noble world of Piedmont, translating the historical memory of the territory into an elegant and measured language. The labels maintain a strong coherence across the line and distinguish the different references through signs, colours and details that enhance each individual denomination.
The graphic project accompanies the wine without overloading it: it communicates precision, continuity and cultural rootedness, keeping the territory at the centre of the narrative. The bottle thus becomes an integral part of the experience, visually anticipating the character of the line.
Marchese Dalmasso interprets Piedmontese elegance with a sober and recognisable style, capable of bringing together tradition, landscape and wine culture.
Marchese Dalmasso
T h e S t o r y o f P i e d m o n t
A journey through hills, historic denominations and Piedmontese wine culture, where wine becomes an expression of the landscape and the tradition that runs through it.
